World Flagship store

26 Aug 2015

by: Charlotte

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New Opening: World Ponsonby Flagship

Few are the instances that make us want to do a little dance, make a little love and get down tonight. This is one such instance. After 22 years on Ponsonby Road, segregating beauty lovers and the fashion cognoscenti with their separate but equally awesome stores, the authority on all things luxurious, sartorial and creative, the brilliant brains behind WORLD have firmly resolved to unite the two formidable worlds in Ponsonby with one newly minted, generous dwelling place where both beauty and fashion can thrive.

Ponsonby’s newest flagship is a feast for the senses and a seamless blend of beauty and fashion in one unified, incredible suite.
Unveiling their brand spanking new flagship today, WORLD’s latest addition to the elegant boutique’s empire will call the iconic heritage space on the corner of Franklin and Ponsonby Road home. Enlivening this beautiful corner brick site, the luxurious emporium of coveted wonders boasts a balance of modernity, colour, antiques and collectables set amidst cool marble platforms, with an eye-catching, convivial hued Piet Mondrian inspired wall as the perfect juxtapositional backdrop. Better yet, the WORLD beauty department within the store has been extended, with clean and modern ‘levitating’ shelves. Also on offer, new objet d’art from expert Meredith Lee of European Antiques. Her highly sought after treasures from France, Russia and Italy nestle easily with the modern neon art from artist Otis Frizzell.

For those still requiring a reason to stop in, the store opens its doors with the new Spring Summer Collection 15/16 for both men and women, as well as the largest and most extensive collection of luxury niche fragrances – including Creed, Amouage, Orto Parisi and Arquiste – we’ve come to love and expect from the fashion forward brand.

From exquisite handcrafted Cire Trudon candles to hand painted wooden dolls by Alexandre Girard, we highly recommend wandering down to WORLD’s new Ponsonby flagship for a delightful feast for the senses.